where did the election poll data go wrong? |
We're not in the business of talking politics. We're not going to discuss the candidates or their views. I don't care who grabbed what, who deleted what, or who you voted for. But, when an election suffers from such a huge discrepancy between what the poll data predicted and the actual results, we just have to explore. READ MORE
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JOURNEY MAPPING – THE PATH TO INCREASED REVENUE |
The goal of journey mapping is to maximize the creation of customer value, and minimize any gaps that could sabotage that value. A couple of concrete examples to build on might help. Well-designed journey maps drive a business outcome through better management of the customer experience at critical points of interaction with a brand, called Value-in-Play moments. READ MORE
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DIY APPLIANCE REPAIR – HOW I SAVED MY WASHING MACHINE AND $400 |
For about a month my washing machine has been acting up. It still does the job. It just has a few quirks, like slamming the lid to get it to spin. Finally, last week, the trick stopped working. I had a washer full of clothes and water, and no idea how to fix it. Here's how I figured out the problem, fixed the washer, and saved myself a lot of money. READ ON
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leveraging the fear of missing out (FOMO) |
Fear can be a strong motivator. It can enable you to do things that you wouldn't or couldn't do under ordinary circumstances, like running away from an axe-wielding maniac. The word "fear" probably makes you think about dangerous situations, but it can appear in our everyday lives. This is not a new concept or even a new practice among marketers. However, with new database capabilities, we may be able to pinpoint FOMO moments within our customer data. READ ON
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Marketing in the age of outrage |
Comedians, public figures, ad campaigns, and unpopular opinions are plentiful. It's pretty easy to get offended, and that should be okay. But lately, it seems as though merely being offended is being equated with a violation of rights. What I'm wondering is: Is the world more offensive than it used to be? Or, did we become more sensitive? READ ON
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